Communio Executive Scorecard

Why we exist

Empower local churches with the tools, strategies and resources to grow new marriages and fortify families, inspiring a renewal of faith in Jesus Christ and societal transformation.

Our niche. Equipping the church to share the gospel through the renewal of healthy relationships, marriage and the family.

Core values. Faith driven · Results-focused · Relationship-centered · Servant leader · Humble curiosity

7-year target · 20304,000

of the 25,000 largest churches using Communio's Full-Circle Relationship model

3-year picture · 2028$8.2M

revenue, 4,744 churches ever served, software NPS 50 and full-service NPS 60

2026 one-year plan V/TO targets with live progress, year to date

Q4 rocks Company rocks: 2027 AI go-to-market plan ready by Jan 1 · Execute the Q4 solicitation plan · Pressure-test the V1 software support model

Views

View 1Executive—Goals and rocks for any period, the leadership scorecard with pace and projections, closed-won trend, hot-spot states and pipeline by rep from top to bottom of funnel.Open view View 2Growth—Matt Knapp's team: weekly meetings and new deals against target, each rep's rock, and every Growth measurable in Strety. Drill into the Catholic or Protestant team or one rep.Open view View 3Strategists—James's team: key consultative engagement, on-time onboarding, event attendance and service caseload, by strategist and specialist.Open view View 4Active churches—Growth by month, quarter or year, where churches are and through which partnerships, Catholic and Protestant mix, church size against the V/TO target market, and churches still waiting for a specialist.Open view View 5GlossaryDefinitions and data checksWhat every number means, where it comes from, how often it refreshes, and the live check that it matches HubSpot and Strety.Open view

2026 annual goals V/TO one-year plan, year to date

Sales KPIs

New deals created

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Full service deals won

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AI license deals won

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Group agreements won

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Revenue and contracts

Church contracts (full service + AI license)

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New-business revenue (closed won)

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Earned revenue (finance)

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Click a tile to see its deals. Each tile is the selected period. The line under it compares with the previous period at the same point, so a partly finished period is measured like for like. Bars fill toward the goal; the thin mark is how much of the period has passed. Green is on pace, red is behind. Earned revenue is entered quarterly by finance in Strety ().

Leadership scorecard Strety measurables for Matt Knapp and James, latest sync

Measurable	Actual	Goal	Progress to goal	Projected	Needed / week	Status

Projected is where the period ends if the current pace holds. Needed / week is what it takes to reach the goal in the weeks left. The thin mark on each bar is how much of the period has passed.

Closed-won revenue

Revenue and deal count for each period. Hover a bar for the split by deal type; click it to set the period.

Hot spots Sales pipeline deals in the seven focus states, all time

Click a bar or a state for the deal list. Bar length is deal count; the label at the end is the dollar amount. Top of funnel is discovery, middle is solution and proposal, bottom is negotiation and verbal commit.

Pipeline by rep Sales pipeline deals, all regions

Click a bar or a rep for the deal list. Bar length is deal count; the label at the end is the dollar amount.

Steve Scansen and Ashleigh Wisslead are not counted in the growth team numbers. They are shown separately in the table below so the company total matches the Executive view.

Rep results,

Goal under the number. Green on pace, red behind. Click any number for the deals.

Activity

Meetings from Strety, deals from HubSpot.

Last full week against weekly target

Dashed line is the target.

RepSales meetingsNew deals created

Scorecard

Green on pace, red behind, grey no target.

Strategist

Strategists team

By strategist and specialist

Shaded by result: green 80% and above, amber 50 to 79%, red under 50%. Last week is the full Strety week; this week is still in progress.

Person	Key consultative engagement last wk	this wk	On-time onboarding last wk	this wk	Good stories last wk	this wk

Scorecard

Green on pace, red behind, grey no target.

Active churches Live in Communio plus signed churches not yet set up

Churches added and running total

Through a partnershipDirectRunning total

Churches without a start date on record count in the total above but not on this timeline.

Where they are

By state

Focus states (hot spots) in teal.

By partnership

Share of all active churches that came through each group or state partnership.

Who they are

By tradition

From the church's religion on its HubSpot record.

By worship attendance

The V/TO target market is churches with 200 to 1,000 attendees, in teal.

Service coverage Active churches with a Church Success Specialist or Church Engagement Specialist assigned

Coverage by partnership

Share of each partnership's churches with a specialist assigned.

Waiting for a specialist

Newest first.

Church	State	Partnership	Active since

Glossary

Term	What it means	Source and refresh

Data checks

Check	Period	This dashboard	HubSpot report (synced)	In Strety	Result